Hiring managers often read through cover letters to figure out which resumes or CVs they want to read. Building an informative and engaging letter is a necessity if you want to get a job interview. You can use the public relations cover letter example and do and don’t tips to make sure your own document will be truly attention grabbing.
- Do spend time perfecting your opening statement. The example applicant describes herself as a highly skilled public relations representative,” which should interest employers from the start.
- Don’t get caught up in tangents. Keep your entire letter focused on the skills, accomplishments, and experiences you have that make you a great fit for the public relations job at hand.
- Do try to match your letter to the company’s tone. Take the time to read through portions of the company website to learn about normal language used so you can incorporate that into your letter.
- Don’t be afraid to add some different formatting to your letter. You may be able to make your document stand out by incorporating a headline or a bulleted list.
Public Relations Advice
PR professionals handle public relations for businesses and organizations. To get hired as a public relations pro, you’ll need media savvy, great writing and speaking skills, and a cover letter that highlights your qualifications. If you need a hand with your letter, check out these cover letter examples. The cover letter examples below are an important resource you can use to improve your public relations cover letter. Click on any of the templates below to get started.
Cover Letter Tips for Public Relations
Those seeking jobs as a Public Relations, and any other location, should know what steps to take to make the searching process simpler. This short guide will help you get started.
1. Understand that the search will likely be a long one. That is just how the job market is right now. Because employers are looking for someone with a good attitude, you cannot afford to become pessimistic or discouraged if your job hunt drags on.
2. Do your research. Before you begin looking for work, understand what is expected of applicants in this field, what the typical hiring practices are, and what common methods others have used to break into the industry.
3. Know what other options you have as well. Additionally, there is a chance you will not be able to find the kind of work you are looking for. In this situation, you should also have an understanding of related work in other fields.
4. Always follow up on applications and interviews. Besides making you stand out from the crowd, it will ensure you are still a consideration for the job. In fact, many applicants are rejected simply because they are never heard from again.
5. There are many online resources available to you. Utilizing everything from cover letter or application assessments to databases will make your search more effective.
Public Relations Job Seeking Tips
If you are looking for jobs as a Public Relations, make sure to prioritize your cover letter. It will be one of the most important aspects of your search. This short guide should help you create a strong cover letter.
1. Be active. Focus on the things you have done, mostly in the accomplishments or experiences sections, instead of lists of facts or job descriptions. Employers want an active worker.
2. Write your cover letter as specific as possible. You should find ways to focus your cover letter around the specific job you are applying for. In fact, it is good practice to rework your cover letter slightly for each new job you consider.
3. Find a way to stand out. There will be many cover letters the employer looks at. Yours need to be unique so it will not blend in with the crowd. Think about how you would answer this question: What unique benefits do I bring to the table. “
4. Prioritize your experiences section. This is the most important part of your cover letter, and the section employers are most interested in, so it should be the longest, strongest, and the core of your cover letter.
5. Keep your cover letter concise. Only those with work histories extending past 10 years should consider having a cover letter longer than one page. Typically, your goal will be to completely fill a single sheet, without bleeding onto a second page.
Public Relations Cover Letter Example
People who work in public relations manage communications between an organization and the public. This can involve getting a company media attention, reinventing a brand image, or making sure a company's message is expressed clearly and sympathetically. Strong communication skills, both verbal and written, are required for a position in PR.
What to Highlight in Your Cover Letter
In your cover letter for a public relations position, you'll want to emphasize these skills, as well as any past public relations experience you may have.
You should also try to “echo” any industry-specific keywords used in the job advertisement, since many employers use automated applicant tracking systems to scan cover letters and resumes for these phrases; job applications which are rich in these keywords are more likely to secure interviews than those which are not.
Other public relations skills and keywords you may want to empathize include: media content creation, web analytics, SEO, content curation, blogging, social media management, social media releases (SMRs), social channel development, digital marketing, marketing communications, brand communications, brand management, account management, business storytelling, event planning, client relations, relationship building, project management, networking, strategy development, strategic planning, copy writing, copy editing, press releases, and speech writing.
If you have any relevant success stories, such as increasing media mentions of your company, upping the number of followers on social media forums like Facebook or Twitter, or creating a strategy around a launch, you should mention them in your cover letter.
Try to quantify these examples with percentages or dollar figures if at all possible.
Below is an example of a cover letter for a job in public relations. Use this as a guideline: your cover letter should be specific to your own experience, as well as closely targeting the requirements of the job you are applying for.
Keep in mind that your potential employer will be looking not only at the information you provide, but also at the way in which you express yourself. Cover letters are, first and foremost, strategic marketing documents; their two primary purposes are to ensure that your resume gets read and that you land a personal interview. Particularly in a field like public relations, you will be evaluated on how well you “sell” yourself to your audience and how successfully you demonstrate how your qualifications and experience can best serve the employer.
Your primary task then, in writing a cover letter for a public relations job is to be able to very persuasively say “This is what your organization needs and this is why I’m the best person to fulfill these needs.” Succeed in this objective, and interviews will follow.
Public Relations Cover Letter Example
Your City, State, Zip Code
Your Phone Number
City, State, Zip Code
Dear Mr./Ms. Last Name:
With so many individuals applying for a position within your organization, how can you decide who is the best candidate? If you're seeking an individual who merely performs the work assigned, without any innovative leadership of their own, then I am not the person to call.
However, if you seek a capable, creative, team-oriented person with a dynamic outlook on life and a strong desire to succeed in Public Relations, then you should review my enclosed resume.
As you will note, I have solid interpersonal skills, with the ability to interface with individuals at all levels. I also have strong talents in creating, writing, and producing communication pieces. My organizational skills have allowed me to prioritize schedules and consistently complete projects within challenging time and budget guidelines.
Finally, my 15 years of experience in broadcast journalism has allowed me to develop exceptional skills in thinking on my feet, community outreach, and public relations.
I know I will make a positive contribution to [Company Name], and look forward to discussing my capabilities in more detail.
I am available for a personal interview at your convenience. I know you are busy and have many applications to review, so please let me know if you would like to further discuss your requirements and my ability to meet them.
Thank you for your time and consideration.
More Sample Cover Letters
Here you will find cover letter samples for a variety of career fields and employment levels, including an internship cover letter sample, entry-level, targeted, and email cover letters.